All the web marketing wizards concur – One of the big keys to successful web marketing is with writing and distributing articles.

Since you realize you must leverage the opportunity of web marketing using articles, you have to do your best when writing articles to appeal to three, awfully unique audiences with one article.

Three consumers of article marketing
The three consumers of article marketing and how to write great headlines for each:


Readers - Ultimately, these are the folks who will decide that they are interested in what you do enough to read your message. You have to construct a headline that will attract your audience to actually read your article in the first place. You want to pull the reader to read further into your article and actually pay attention to your words.

80% of readers will read your headline, but only 20% will dig in to your article. How well your headline is written will decide the reader's next step.

Readers can come across your article headline on social networking hangouts like Digg and Del.icio.us, as links in an e-mail from a friend, and in their search engine results. If your headline does not appeal to them enough to read your article, you just won't get readership, even if you have the best article or service in the world. You could have discovered the solution for world hunger, but with a poorly constructed headline no one will learn about it.

Search Engines - Yahoo and the like think that the page title is the most valuable on-page indicator of the content of the page. Coming in second place is the use of the <h1> heading tag. When your article is published, publishers have a tendency to make either or both the title and H1 tag the same as your article title. So, having words in your article title which are important to those searching for information increase your chances of showing up in search engine results.

You want your keywords in the headline and as near the beginning as reasonable to still appease the other two audiences.

Publishers - One of the reasons article marketing is so effective is the viral mass-publication process. This is why article marketing is so powerful. One well-written article can get published on thousands pages around the world in only a few weeks.

These are the folks who determine whether or not your article will end up on their site, newsletter, blog, etc. They are a pesky hybrid of readers and Yahoo and company. They need to know your article will bring in search engine users but also please their readers. However, if they don't run across your article since the the poor headline doesn't come back in their search results, or the headline fails to attract them in to read your article – you miss the bus.

One could say that publishers can make or break an article's success and by satisfying the needs of readers and search engines you will please them as well.


Writing Great Headlines for All Three
This article's title was written exclusively to serve as an example of how to meet the needs these three audiences. As you can see, the first three words of the article headline are Google fodder - they are a combination of two highly sought phrases, and those words are the very first in the headline.

The first words also tell you what you can expect if you read the article. The last part hypnotizes you and sucks you deeper in. It introduces something of interest that will provide what you're hoping to gain or learn about. It makes you ask yourself, "I'm curious what lesson I can take away from this article…" and so you dig in, just as you did.

Take this lesson with you and write good article headlines that get noticed, get published, and get traffic coming to your web site. Get out there, get writing, and cash in.

Daiv Russell is a web marketing copywriter with Envision Software. Visit our site to learn how to apply the 4C formula for web promotion success. Make sure to submit your articles to Free-Reprint-Articles.com Or, if you want articles for your newsletter or ezine, check out their health articles and business articles.