Gucci is an iconic fashion label that is popular for its quality leather goods. Italian Guccio Gucci founded the brand in 1921 in Florence, Italy. Up to this day Gucci is regarded as one of the most prestigious, famous, and recognizable fashion names in the world. It is under the French conglomerate firm Pinault-Printemps-Redoute. The designs created by Gucci have been used for various kinds of replica jewelry.

In 2007, Gucci grossed an estimated US    billion in profits worldwide, as reported by the BusinessWeek magazine. The said achievement was confirmed in the magazine’s yearly "Top 100 Brands" listing. With the said achievement Gucci moved up to become the second largest selling fashion brand next to LVMH. But Gucci remained the biggest selling fashion brand among Italian brands in the world. It has about 425 shops around the world, wholesaling its items through many franchises and high end department stores around the globe.

After opening shop in 1921, Gucci expanded its wings and opened a boutique shop in Rome in 1938. By 1947 the company introduced its bamboo handle handbag, which remains one of the company’s top products. In the next decade it focused on the development of striped webbing, which came from the saddle girth, as well as the suede moccasin with metal bit.

When Gucci died in 1953, his son Aldo lead the company in conquering the global market by opening boutiques in New York, Paris and London. Bucking various family in-fighting and struggles the company continued to expanded by opening shops in Korea, Hong Kong, and Tokyo. In the 60s it developed the famous GG logo, which stood for the initials of Guccio Gucci. It also came out with popular items like the Flora silk scarf which was made popular by Hollywood superstar Grace Kelly and of course the shoulder bag made popular by U.S. First Lady Jackie Kennedy.

The company remained at the top of its business until the 1970s, when it experienced a downward spiral with a series of bad business moves and family infightings almost brought Gucci to the brink of bankruptcy. Aldo meanwhile set up the Gucci Accessories Collection to boost the sales of the Gucci Parfums sector that his sons controlled. Called GAC, the collection was composed of handy items like lighters, pens, and cosmetic bags, all of which were priced inexpensively compared to the other Gucci items. Aldo then gave the control of the Parfums business to son Roberto in order to decrease the control of his brother Rodolfo in the operations of the Gucci conglomerate.

Aldo Gucci likewise further expanded his markets by partnering with American Motor Corporation for the development of the Sportabout station wagon which became one of the earliest American vehicles to provide a unique luxury trim package designed by a popular fashion designer. The said cars had bold stripes of red and green complemented by buff upholstery.


While the GAC had a good reception it however brought down the Gucci dynasty. In a few years’ time the Parfums department had begun outselling its Accessories counterpart. Since it opened its wholesaling business the brand saw its items being sold in many retail stores, in the process deteriorating the quality of the once-exclusive brand.

In 1983 the Gucci family left its stake to Rodolfo Gucci’s son, Maurizio who would turn to talents outside of their company to propel the business to further heights.

S   om (     ) is not just an on-line shop but also a user-friendly guide that makes shopping very easy for all. S   om offers wholesale jewelry from names like Tiffany & Co., (     ) Bulgari, Chopard, and Cartier. Their team of experts have years of experience and can give their customers expert advice for any questions they may have. They can also help anyone find the perfect gift or the right products for any occasion.