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| A Marketing "World" Every Network Marketer Should Learn About |
By:
Dale Calvert |
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I assure you this information will give encouragement, produce a paradigm shift, and provide clear instruction.
First, I must try explaining three important concepts or thought processes. Please read each of these concepts slowly, take your time, and think about them before you continue reading.
The first concept... Every occupation has its own "world." Its own buzz words, quirks, tools, conventions, inside scoop, magazines, web sites, equipment and so on. You name any industry, hobby, or sport, and I will tell you that it has its own world.
Tennis, soccer, bowling, karate, real estate, insurance, crafts, magicians, beauty pageants, body-building, it doesn't matter which hobby, business, or sport you will name, each has its own "world." Their own conventions, magazines, web sites, and so on.
Network marketing has its own world as well.
Stay with me; I am really going somewhere, but the concept of each business having its own "world" really has to sink in. The 2nd concept is that each of these worlds has its own recognized gurus. People who are known throughout their particular sport, business, or hobby.
The third concept is actually an opinion, or quote, that I believe is becoming more evident each day.
In the online MLMHelp newsletter for Jan. 1989, I made the following statement... "The network marketing industry will go through more change over the next five years than the previous fifty combined, the Internet will lead that change."
I've told you all of that to ask this question: Why hasn't it worked? Why, at current, have no companies been able to successfully combine the Internet and traditional network marketing with a long term, stable income? I believe the answer is this...
Network marketers have been attempting to conduct network marketing on the Internet. We should be doing Internet marketing to promote our network marketing businesses.
Re-read the preceding statement, and let it sink in.
We need to be studying successful Internet marketers, learning about the methods they apply which are effective, and determining how we can use those techniques to develop our network marketing businesses.
If you stop to think about it momentarily, this is a rather profound concept. If I have been employed in the insurance industry for twenty years, then I begin working in the real estate business, I certainly can't expect to sell office buildings or homes the same way I was marketing insurance policies.
We cannot conduct network marketing on the Internet. It is of importance to learn from the gurus of Internet Marketing first... We should learn about what has been proven to work, then apply these methods to promote our network marketing businesses.
Understanding how to conduct Internet marketing first is of importance, as we can't expect all of the methods which have worked off-line for thirty years to be effective on the Internet, merely because we would like them to.
Have you attended any of the seminars about Internet marketing? I'm not talking about the XYZ Mall organizations that have visited almost every town in the last two years (I have also been to all of them). I'm referring to a real Internet marketing seminar, taught by a person who is earning $200,000 dollars or more per year on the Internet. I have been to three of them in the past 18 months, and they're quite an event. They made me believe that it is truly possible to tap in to the Internet Marketing "World".
I strongly believe in the importance of the concept of modeling. If you desire to become successful, find a person who is doing as you want to do and follow all that they teach, even if you do not understand all of it. Most importantly, do not have an original thought for at least a couple years.
"A wise man learns from his own mistakes, but a really wise man learns from the mistakes of others." An experienced guru can decrease your learning curve by years.
I have spent time with all the top Internet minds in the world over the last two years, and I have tapped into their "world." These seminars have been expensive; I have spent almost $50000, but has it been worth it?
Absolutely, without any question! I just want to encourage people involved in the network marketing business that the best is still to come. Traditional network marketing, personal development, and building relationships will always remain as the backbone of our industry.
There are specific principles, concepts, and laws that govern this industry. They have not changed in 50 years, and they won't change fifty years from today. The truth is truth, and laws of the universe are laws of the universe. Laws will not change, but methods do!
We must learn the methods which are effective on the Internet and apply them to our network marketing businesses. Network marketers who take the time to become self-educated at present will earn great rewards in the years to come.
Learn, grow, have fun, develop, and realize that the best for our industry is still yet to come!
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